10 Top Social Media Agencies in Indonesia (2025)

Partner with Indonesia's leading social media agencies to elevate your brand's digital presence and drive measurable business growth across all platforms with expert guidance.

Introduction: How A Social Media Agency In Indonesia Can Help

The digital sector in Indonesia has changed drastically in recent years. As of Internet Penetration that stood at 79.2% (OpenSignal, 2028), Indonesia with its 280 million population, your company can capitalize on one of the largest social media markets in Southeast Asia with the most potential.

“Indonesia is entering a golden era of digital economy—its projected $130 billion market by 2025 is more than just a number; it reflects a deep shift in consumer behavior driven by connectivity and trust in digital content. Social media is no longer just a channel—it’s the bridge between brands and meaning.”
— Tessar Napitupulu, Founder & CEO of Arfadia

In order to comprehend and effectively implement a social media marketing strategy in this region it is important to have a good understanding of consumer behavior, platform trends and cultural differences in Indonesia.

With platforms like Instagram, TikTok and YouTube ruling over the Indonesian social media landscape, those who know how the platforms work and how to best use them in their favor cover all kinds of ground.

By working with a reliable Indonesian social media agency, you’ll have access to professionals who know the local digital ecosystem like the backs of their hands and are able to surf through the many complexities with ease.

Such agencies keep a tab on platform changes, changes in algorithms and the trends in the Indonesian market to respond appropriately to the needs and make the required shifts to your strategy.

What does Social Media Agency mean?

By the name itself, a social media agency is a dedicated marketing practice that assist businesses to personally managing and increasing their brand’s presence on the web and across the internet. These agencies offer full-service offerings for those on everything from content creation and campaign management to tracking analytics and strategy planning on platforms like TikTok, YouTube, Instagram, X, Facebook, and LinkedIn. Typically, social media agencies are external partners that are equipped with professional knowledge and skills to ensure businesses can engage their target audiences, enhance brand awareness, and achieve their marketing goals through social media activity.

Why Should You Partner with an Indonesian Social Media Agency

1. Market Knowledge: Awareness of behavior, culture in localization and awareness of the conversion on the market in Indonesia
2. Have platform specific knowledge: being able to work expertly on platforms that have high subscriber counts / usership in Indonesia .
3. Bahasa Indonesia Writing: To creative locally relatable content in the native-language of your target audience.
4. Local Influencer Networks: Existing connections to relevant Indonesian influencers
5. Time saving: Let the specialists run your social media so you can do what you do best, running your business
6. Full Circle Teams: Having everything from strategy, content, ad, analytics, and on and on all under one room
7. Cost-Effective: No initial "in-house" team or tools required

Based on recent study conducted by the Indonesia Digital Marketing Association, company collaborating with best social media agency in Indonesia will result surge in average engagement up to 47% compared to company that managing their social media self, and up to 65% better ROI if a campaign executed properly.

Now, here are your top 25 social media agencies in Indonesia who you can partner with to bring your brand in 2025:

10 Top Social Media Agencies in Indonesia

1. Arfadia

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Arfadia is the Indonesia leading social media agency which excels in strategic creative social media and digital activation. Established since 2008, Arfadia has already positioned itself as a frontrunner in Indonesia digital-marketing industry because it continues to set new standards to the fast-changing social media phenomenon in Indonesia.

Arfadia’s very own “Social Impact Framework™” – the robust framework which aimed to deliver the clear, measurable and advantageous business results from a social media projects. This model is based on deep audience insights, cross-channel optimization, and machine learning to generate campaigns that not only engage, but drive conversions.

Featuring 85+ experts in strategy, content, media, analytics, and influencer relations, Arfadia provides complete social solutions that are industrialized with an Indonesian twist. They've worked across the major platforms — with skills on Instagram, TikTok, Facebook, LinkedIn, X (Twitter previously) and YouTube — while they've found great strength on emerging platforms used heavily in Indonesia, with some serious heat on Lemon8 and Threads.

Arfadia has worked with the leading brands in many categories with motivated company case studies. For instance, their cooperation with the largest Indonesian e-commerce platform generated a 215% increase in social media-driven sales and a 78% improvement of engagement metrics in just six months.

Office Location: Jakarta (Headquarters), with satellite offices in Surabaya and Bali

Year Founded: 2010

Team Size: 85-100 employees

Key Services: Strategic Social Media Planning, Content Creation & Management, Paid Social Campaigns, Influencer Marketing, Social Analytics & Reporting, Social Commerce Solutions, Community Management, Crisis Management

Industries Served: E-commerce, Finance, Technology, FMCG, Hospitality, Education, Healthcare

Case Studies: View all case studies

2. MEA Digital Marketing

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MEA Digital Marketing is one of Indonesia's most forward-thinking social media agency, specializing in creating viral content that generates extraordinary engagement. Established by former tech entrepreneur Maya Eliza in 2014, MEA has matured from a boutique agency to become one of the most respected digital marketing firms in the nation.

The agency’s methodology is built the around what it calls “Cultural Connection Points” – pinpointing moments and trends in Indonesian popular culture that brands can genuinely tap into. This approach has been especially successful in producing organic reach and authentic community engagement in the competitive social media environment of Indonesia.

MEA Digital Marketingspecializes in platform-specific optimization, with dedicated teams for TikTok, Instagram, and YouTube strategy. Their video and content capabilities are top notch, an in house studio and production team consistently creating work that outperforms industry benchmarks for view through rates and engagement.

The agency is known for having serviced both international brands entering the Indonesian market and local businesses aiming to expand their digital footprint. Their efforts to transform a traditional Indonesian brand through digital led to a 320% increase in social media followers and a 45% growth in e-commerce sales.

Office Location: Jakarta, Indonesia

Year Founded: 2014

Team Size: 65-80 employees

Key Services: Social Media Strategy, Content Creation, Community Management, Paid Social Campaigns, Influencer Marketing, Social Media Analytics

Industries Served: F&B, Fashion, Beauty, Consumer Electronics, Entertainment

Case Studies: View all case studies

3. Candi

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Candi (Creative And Digital Indonesia) has emerged as one of Indonesia's most culturally attuned social media agencies. What distinguishes Candi is their deep anthropological approach to social media marketing – they invest heavily in understanding the cultural nuances and behavioral patterns specific to different Indonesian communities across the archipelago.

Founded by former anthropologist Dr. Budi Prasetyo in 2015, Candi employs a research-first methodology they call "Digital Ethnography," which maps the online behaviors and preferences of target audiences before developing any strategy or content. This approach has proven particularly effective for brands looking to connect with Indonesia's diverse regional markets beyond Jakarta.

The agency is known for creating distinctive social media campaigns that resonate deeply with local sensibilities while maintaining global standards of execution. Their team includes not just marketers and creatives but also cultural researchers, linguists, and behavioral psychologists who contribute to the development of truly localized campaigns.

Candi has received multiple industry awards, including two Citra Pariwara awards for their work in social media campaigns promoting domestic tourism. Their campaign for a heritage batik brand helped increase the client's social media engagement by 188% and supported a 67% growth in direct online sales.

Office Location: Yogyakarta (Headquarters), with a presence in Jakarta

Year Founded: 2015

Team Size: 45-60 employees

Key Services: Cultural Insights Research, Localized Content Strategy, Regional Campaign Development, Community Building, Social Commerce, Influencer Collaborations

Industries Served: Tourism, Traditional Crafts, Local F&B, Cultural Institutions, Education

Case Studies: View all case studies

4. RankV

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RankV has rapidly established itself as a tech-forward social media agency specializing in performance-based social campaigns. Founded by former Google executives in 2017, RankV differentiates itself through its data-first approach to social media marketing, with advanced analytics and AI-driven optimization at the core of all their strategies.

The agency has developed proprietary technology tools that enable real-time performance tracking and automatic optimization of social media campaigns across platforms. Their "Social ROI Engine" allows clients to visualize the direct business impact of social media activities, mapping the customer journey from initial engagement to conversion with precision.

RankV's strengths lie particularly in paid social media campaigns, with specialized expertise in sophisticated targeting, A/B testing, and conversion optimization. They've developed a reputation for turning social media from a brand awareness channel into a direct performance marketing tool that delivers measurable business results.

The agency has been particularly successful in the technology, finance, and e-commerce sectors. Their work with a leading Indonesian fintech company resulted in a 43% reduction in customer acquisition costs through social channels while increasing conversion rates by 37%.

Office Location: Jakarta, Indonesia

Year Founded: 2017

Team Size: 40-55 employees

Key Services: Performance-Based Social Campaigns, Data Analytics, Conversion Rate Optimization, A/B Testing, Marketing Automation, Predictive Audience Modeling

Industries Served: Fintech, SaaS, E-commerce, Insurance, Technology

Case Studies: View all case studies

5. Redcomm

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Redcomm is one of Indonesia's most established digital agencies with exceptional strength in integrated social media campaigns. Founded in 2009, Redcomm has evolved alongside Indonesia's digital ecosystem, building deep expertise in creating cohesive brand experiences across multiple platforms and touchpoints.

The agency stands out for its strategic approach to social media, viewing it not as an isolated channel but as part of a broader digital ecosystem. Their "Connected Experience" methodology ensures that social media efforts align seamlessly with other digital marketing initiatives, creating consistent and compelling brand narratives.

With a team comprising strategists, creatives, data analysts, and platform specialists, Redcomm offers comprehensive social media services from strategy development through to execution and optimization. They have particular expertise in managing complex, multi-platform campaigns for large enterprise clients.

Redcomm has worked with some of Indonesia's biggest brands across telecommunications, automotive, and FMCG sectors. Their integrated campaign for a leading Indonesian telecommunications provider generated a 126% increase in positive social media sentiment and contributed to a 15% uplift in new subscriptions.

Office Location: Jakarta, Indonesia

Year Founded: 2009

Team Size: 100-150 employees

Key Services: Integrated Social Media Campaigns, Digital Strategy, Content Marketing, Social CRM, Influencer Marketing, Social Listening, Community Management

Industries Served: Telecommunications, Automotive, FMCG, Banking, Insurance

Case Studies: View all case studies

6. Fortune Indonesia

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Fortune Indonesia represents one of the country's most prestigious full-service agencies with a powerhouse social media division. As part of the broader Fortune Indonesia network, their social media team benefits from integration with comprehensive marketing capabilities, including traditional media, public relations, and brand strategy.

What distinguishes Fortune Indonesia is their ability to create social media campaigns that align perfectly with broader brand narratives and marketing objectives. Their approach emphasizes strategic integration, ensuring that social media initiatives support and enhance a brand's overall position in the marketplace.

The agency employs a "Brand Narrative Framework" that guides the development of content pillars and storytelling approaches across social platforms. This methodology has proven particularly effective for established brands looking to modernize their image and connect with younger Indonesian audiences.

Fortune Indonesia works primarily with large national brands and multinational corporations. Their social media campaign for a heritage Indonesian brand's rejuvenation helped attract a significantly younger audience demographic, increasing engagement among 18-24 year-olds by 175%.

Office Location: Jakarta, Indonesia

Year Founded: 1970 (Social Media Division established 2011)

Team Size: 200+ employees (agency-wide)

Key Services: Integrated Social Media Strategy, Content Development, Campaign Management, Crisis Communication, Executive Social Branding, Social Listening

Industries Served: Government, Banking, Insurance, State-Owned Enterprises, Telecommunications

Case Studies: View all case studies

7. Isobar Indonesia

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Isobar Indonesia, part of the global Isobar network within the dentsu group, brings international standards and practices to the Indonesian social media landscape. This agency stands out for its ability to blend global expertise with deep local market understanding, making it a preferred partner for multinational brands operating in Indonesia.

The agency emphasizes what they term "Experience-led Transformation," focusing on creating meaningful brand interactions across the entire customer journey. Their social media strategies are developed with this holistic perspective, ensuring that social touchpoints contribute effectively to the overall brand experience.

Isobar Indonesia's team includes specialists in social content strategy, creative development, community management, and social analytics. Their access to dentsu's global resources and research provides clients with valuable insights into emerging social media trends and best practices from around the world.

The agency has particularly strong capabilities in social commerce and platform innovation. Their work for a global FMCG brand's Indonesian launch leveraged an innovative TikTok-led strategy that achieved 5.8 million organic views and directly attributed to exceeding sales targets by 24%.

Office Location: Jakarta, Indonesia

Year Founded: 2013 (as part of dentsu network)

Team Size: 70-90 employees

Key Services: Social Media Strategy & Innovation, Content Production, Community Management, Social Commerce, Influencer Marketing, Platform-Specific Optimization

Industries Served: FMCG, Luxury, Automotive, Travel, Technology

Case Studies: View all case studies

8. Mirum Agency Indonesia

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Mirum Agency Indonesia, part of the global WPP network, has established itself as a technology-focused social media agency with particular strengths in social commerce and digital product development. This agency differentiates itself through its emphasis on tangible business outcomes and measurable results from social media initiatives.

The agency employs what they call a "Business Impact Approach" to social media, focusing heavily on conversions, lead generation, and sales rather than vanity metrics. Their strategies leverage advanced targeting capabilities and optimization techniques to maximize return on investment from social media spending.

Mirum's team includes not just social media specialists but also developers, UX designers, and data scientists who collaborate to create integrated solutions that extend beyond content into tools, applications, and commerce experiences embedded within social platforms.

The agency has demonstrated particular expertise in developing social commerce solutions for retail and e-commerce clients. Their work for a major Indonesian retail chain included developing a seamless social shopping experience that increased conversion rates from social traffic by 85%.

Office Location: Jakarta, Indonesia

Year Founded: 2014 (as part of WPP network)

Team Size: 60-80 employees

Key Services: Social Commerce Development, Social CRM, Conversion Optimization, Platform Integration, Social-First Content Strategy, Performance Analytics

Industries Served: Retail, E-commerce, Banking, Technology, Telecommunications

Case Studies: View all case studies

9. Havas Media Indonesia

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Havas Media Indonesia brings the global Havas "Village" concept to the Indonesian market, with social media services fully integrated with broader media planning and buying capabilities. This integration allows for exceptionally coordinated multi-channel campaigns that maximize efficiency and impact across touchpoints.

The agency's approach centers on their "Meaningful Brands" methodology, which evaluates how content and interactions contribute to personal and collective wellbeing, creating deeper connections between consumers and brands. This philosophy has proven particularly effective in the Indonesian market, where social values and community connections strongly influence consumer behavior.

Havas Media Indonesia's social team offers comprehensive services including strategy, content development, community management, and analytics. Their capabilities are enhanced by close collaboration with other specialists within the Havas Village, including creative, media, data, and technology experts.

The agency works with major international and local brands across multiple sectors. Their social media campaign for a global beauty brand's Indonesian market achieved 230% higher engagement rates than regional benchmarks by incorporating local cultural insights and values.

Office Location: Jakarta, Indonesia

Year Founded: 2011 (as part of Havas network)

Team Size: 100+ employees (agency-wide)

Key Services: Integrated Social Media Strategy, Content Development, Community Management, Social Listening, Cross-Channel Campaign Orchestration

Industries Served: Beauty, Fashion, Automotive, Finance, FMCG

Case Studies: View all case studies

10. Media Buffet

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Media Buffet has emerged as one of Indonesia's most creative social media agencies, with a particular focus on youth culture and emerging trends. Founded by former content creators and influencers, Media Buffet brings an authentic insider perspective to social media strategy and execution.

The agency distinguishes itself through its "Culture-First" approach, maintaining a dedicated team of trend researchers who monitor emerging conversations, memes, and content formats across Indonesian social media. This allows them to create timely, relevant content that feels native to each platform and resonates with younger audiences.

Media Buffet's creative capabilities are exceptional, with in-house production teams specialized in creating platform-specific content optimized for Instagram Reels, TikTok, YouTube Shorts, and other short-form video formats. Their campaigns consistently achieve viral status through understanding of what drives sharing behavior among Indonesian users.

The agency has been particularly successful with lifestyle, entertainment, and F&B brands targeting Gen Z and young Millennial audiences. Their campaign for an Indonesian beverage brand generated over 12 million organic views and spawned a TikTok challenge with more than 87,000 user-generated submissions.

Office Location: Jakarta and Bandung, Indonesia

Year Founded: 2016

Team Size: 45-60 employees

Key Services: Cultural Trend Analysis, Creative Content Production, Viral Campaign Development, Platform-Native Content, Influencer Collaborations

Industries Served: F&B, Entertainment, Fashion, Beauty, Consumer Technology

Case Studies: View all case studies

11. Prambors Digital

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Prambors Digital, an extension of Indonesia's iconic Prambors Radio network, has leveraged its deep understanding of Indonesian youth culture to build a specialized social media agency focused on entertainment, music, and lifestyle brands. Their unique position within one of Indonesia's most beloved media institutions gives them unparalleled insight into local pop culture and trends.

The agency's approach is centered on what they call "Entertainment DNA," creating social media content that feels less like marketing and more like the entertainment content their audience already consumes voluntarily. This methodology has proven exceptionally effective at achieving organic reach and engagement in an increasingly pay-to-play social media environment.

Prambors Digital's team includes former radio personalities, entertainment journalists, and content creators who bring authentic voices to brand communications. Their access to celebrities, musicians, and influencers through the broader Prambors network provides valuable partnership opportunities for client campaigns.

The agency excels in creating transmedia storytelling campaigns that extend across social platforms, radio, events, and influencer partnerships. Their work for a music streaming service's Indonesian launch generated 3.7 million engagements and contributed to exceeding first-year subscription targets by 45%.

Office Location: Jakarta, Indonesia

Year Founded: 2013

Team Size: 30-45 employees

Key Services: Entertainment-Focused Social Strategy, Celebrity Partnerships, Cross-Platform Content Development, Live Event Integration, Youth Culture Marketing

Industries Served: Music, Entertainment, Events, Streaming Services, Lifestyle Brands

Case Studies: View all case studies

12. C Channel Indonesia

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C Channel Indonesia began as a beauty and lifestyle content platform before evolving into a specialized social media agency with exceptional strengths in video content creation and influencer marketing. Their transformation from content creator to agency gives them unique insight into what resonates with Indonesian audiences, particularly female consumers.

The agency's methodology centers on what they term "Content Commerce Convergence," developing social media strategies that seamlessly blend entertaining content with shopping experiences. This approach has proven particularly effective as social commerce continues to grow rapidly in Indonesia.

C Channel's production capabilities are impressive, with specialized studios for creating various types of video content from professional brand videos to more authentic, creator-style content. Their team includes content strategists, producers, on-camera talent, and editors who understand the nuances of different social video formats.

The agency is particularly well-regarded for their work with beauty, fashion, and lifestyle brands targeting female audiences. Their campaign for a Japanese skincare brand entering the Indonesian market achieved 290% higher engagement than industry benchmarks and contributed to the brand exceeding first-year sales targets.

Office Location: Jakarta, Indonesia

Year Founded: 2016

Team Size: 35-50 employees

Key Services: Video Content Strategy and Production, Influencer Marketing, Social Commerce Integration, Beauty & Lifestyle Content Development

Industries Served: Beauty, Fashion, Skincare, Lifestyle, Women's Health

Case Studies: View all case studies

13. Markplus Inc

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Markplus Inc, founded by renowned marketing expert Hermawan Kartajaya, brings decades of marketing strategy expertise to the social media landscape. Their social media division stands out for its emphasis on strategic integration, ensuring that social initiatives support broader business and marketing objectives.

The agency employs their proprietary "Marketing 4.0" framework (developed by Kartajaya in collaboration with Philip Kotler) to social media strategy, focusing on the convergence of online and offline experiences in the customer journey. This methodology is particularly valuable for established brands navigating digital transformation in the Indonesian market.

Markplus Inc's team includes experienced marketers, strategists, and business consultants alongside social media specialists, bringing a level of strategic rigor that is uncommon in the social media agency landscape. Their recommendations are grounded in business fundamentals rather than chasing vanity metrics or platform trends.

The agency works primarily with large national corporations and multinationals across diverse sectors. Their social strategy work for a traditional Indonesian financial institution helped the company successfully modernize its image, resulting in a 68% increase in product consideration among younger demographics.

Office Location: Jakarta (Headquarters), with offices in Surabaya and Medan

Year Founded: 1990 (Social Media Division established 2010)

Team Size: 150+ employees (agency-wide)

Key Services: Strategic Social Planning, Digital Transformation Consulting, Social Media Research, Executive Social Presence Development

Industries Served: Banking, Insurance, Retail, Manufacturing, State-Owned Enterprises

Case Studies: View all case studies

14. SociaBuzz

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SociaBuzz began as Indonesia's pioneering influencer marketing platform before expanding into a full-service social media agency with unique strengths in creator partnerships and influencer campaigns. Their evolution from platform to agency has given them unparalleled insights into Indonesia's creator ecosystem.

The agency's approach centers on what they call "Authentic Influence," developing campaigns that leverage the genuine connection between creators and their audiences rather than simply pursuing influencers with the largest followings. Their proprietary creator database includes detailed performance metrics and audience data for thousands of Indonesian influencers across niches.

SociaBuzz's team includes influencer marketing specialists, campaign managers, content strategists, and analytics experts who collaborate to design, execute, and measure creator-led campaigns. Their technology platform enables efficient campaign management from creator selection through to reporting.

The agency has demonstrated particular expertise in working with micro and nano influencers to create authentic, scalable campaigns. Their work for an Indonesian direct-to-consumer brand utilized over 200 micro-influencers to generate a 340% increase in user-generated content and a 78% increase in conversion rates from social traffic.

Office Location: Jakarta, Indonesia

Year Founded: 2015

Team Size: 40-55 employees

Key Services: Influencer Strategy, Creator Campaign Management, Performance-Based Influencer Marketing, Ambassador Programs, Content Amplification

Industries Served: Fashion, Beauty, F&B, Consumer Technology, Travel

Case Studies: View all case studies

15. Narasi.tv

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Narasi.tv, founded by renowned journalist Najwa Shihab, has evolved from a digital media company into a specialized social media agency focused on purpose-driven campaigns and social impact initiatives. Their background in quality journalism and documentary storytelling brings a unique perspective to brand communications.

The agency emphasizes what they call "Impact Storytelling," creating social media campaigns that go beyond product promotion to address social issues and meaningful narratives. This approach has proven particularly effective for brands looking to connect with Indonesia's increasingly conscious consumers who value authenticity and purpose.

Narasi.tv's team includes journalists, documentary filmmakers, researchers, and social media specialists who collaborate to develop campaigns with substance and impact. Their production capabilities enable the creation of high-quality long-form content alongside platform-optimized short-form assets.

The agency works primarily with brands committed to addressing social and environmental challenges. Their campaign for a sustainable consumer products brand increased social engagement by 210% while generating significant positive earned media coverage around the brand's initiatives.

Office Location: Jakarta, Indonesia

Year Founded: 2018 (Agency services launched 2020)

Team Size: 45-60 employees

Key Services: Purpose-Driven Campaign Development, Social Impact Communication, Documentary-Style Content Production, Issue-Based Social Strategies

Industries Served: Sustainability, Education, Healthcare, Non-Profit, Social Enterprises

Case Studies: View all case studies

16. HelloSocial

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HelloSocial has established itself as a specialized social media agency with particular expertise in community building and engagement. Founded by community management veterans, the agency places exceptional focus on fostering genuine connections between brands and their audiences.

The agency's methodology centers on their "Community-First" approach, which prioritizes creating value for existing communities rather than broadcasting marketing messages. This strategy has proven especially effective in Indonesia's highly social digital culture, where authentic interaction drives loyalty and advocacy.

HelloSocial's team includes community managers, conversation designers, moderators, and engagement specialists who excel at facilitating meaningful interactions. Their approach emphasizes quality engagement over reach metrics, building devoted brand communities rather than chasing viral moments.

The agency has demonstrated particular success with subscription-based businesses and membership organizations. Their community management strategy for an Indonesian digital service provider increased customer retention by 42% through improved social support and community-building initiatives.

Office Location: Jakarta, Indonesia

Year Founded: 2017

Team Size: 25-40 employees

Key Services: Community Strategy, Engagement Programs, Social Customer Service, Retention-Focused Content, Ambassador Programs, Social Listening

Industries Served: Subscription Services, Gaming, Fitness, Education, Online Communities

Case Studies: View all case studies

Indonesian Social Media Map for the Year 2025

Brands looking to break through to an Indonesian audience need to learn what makes the country’s social media ecosystem tick. Here’s a look at the state of play:

Key Platforms and User Behavior

Social media use in Indonesia is rapidly changing with a couple of players holding strong positions while new players have grabbed some attention:

1. Instagram: Reigning as Indonesia’s favourite platform with 96.5 million users (DataReportal, 2025), Instagram has developed into a key e-commerce platform with the popular Instagram Shop and integrating with local payment systems.
2. TikTok: With 92.3 million users in Indonesia, TikTok is the fastest growing and most important platform to reach younger audiences. TikTok Shop has emerged as a major player in e-commerce, including for fashion, beauty and electronics.
3. YouTube: On strong penetration (93.8 million), with the highest daily average time spent (85 minutes). The service has experienced massive growth in Indonesian-language articles for education and tutorials.
4. WhatsApp: More than just messaging, WhatsApp Business has become an important for customer service and transactions, seeing 98.2 million Indonesians using it to engage with brands and make purchases.
5. Facebook: Facebook, with 76.5 million U.S. users, still matters largely for reaching people beyond major urban areas and for older demographics.
6. X: With 24.3 million users, X is a key platform for news, trending stories, and cultural conversation.
7. LinkedIn: 21.7 million users that grew at a 28% usage rate YOY LinkedIn is the go-to platform for B2B and employer branding in the competitive talent market in Indonesia.
8. Pinterest: Indonesian users on Pinterest have also grown, now clocking in with 18.7 million (DataReportal, 2025), making it an important platform to brands in the lifestyle, home decor, fashion and DIY spaces. Indonesian users are particularly active in visual inspiration and product discovery.
9. Snapchat: With “only” 12.5 million users, Snapchat is much smaller but still has a core following of younger users in Indonesia, mainly in urban areas. The platform’s AR capabilities have led to novel brand campaigns and trials.
10. Telegram: With about 60.8 million users in Indonesia (DataReportal, 2025), Telegram has gained popularity for its privacy features and are capable of functioning well as a channel. Indonesian companies use Telegram channels and groups for direct marketing, community building and customer service. It’s really a power-tool of sorts for content distribution and audience retention -with the ability to sustain large groups and broadcast channels.
11. Other Platforms: Lemon8 (beauty and lifestyle content), Threads (text-based communications), and BeReal (honest photo sharing) are resonating well with urban Indonesia youth.

Indonesia had 139.0 million active social media user identities in January 2024, representing 49.9% of the total population. However, due to significant revisions in data calculation methods, comparisons with previous years should be made cautiously. Notably, Kepios analysis indicates that the number of social media users remained stable between early 2023 and the start of 2024. Among the adult population (18+), 126.8 million were social media users, equating to 64.8% of this demographic. Overall, 75.0% of Indonesia's internet users engaged with at least one social media platform, with a gender split of 46.5% female and 53.5% male. - Source https://datareportal.com/reports/digital-2024-indonesia (We Are Social and Meltwater - the 2024 Global Digital Reports).

Social Media Trends to Look Out For in Indonesia

1. Social Commerce Integration: The distinction between social media and e-commerce is becoming less and less, with in-app shopping experiences seamlessly transitioning around the web. And as per SIRCLO's "State of E-commerce Indonesia 2025" report, 38% of all online transactions in Indonesia are now social commerce transactions.
2. Video-First Experience: Short-form videos remain the most engaging, the average skyper in Indonesia watches 5+ hours of short- form videos on a weekly basis. Mobile first vertical video formats are still very important for how to effectively engage the audiences.
3. Genuine Content: Content with authenticity without being overly produced is being more requested by Indonesian audiences. Since there is no contest between user generated content and traditional advertising wrappers when it comes to engagement metrics and Window shopping experiences.
4. Micro and Nano Influencers: While celebrity influencers have been the go to for generating awareness, but increasingly brands are pivoting to micro (10,000-50,000 followers) and nano influencers (1,000-10,000 followers) for higher engagement rates and a more authentic connection.
5. Local Content: Content that is language customised for regional slang, culture or the local sentiment, always performs better than an all India generic campaign. The cultural diversity of Indonesia requires region-specific approaches.
6. AI and Personalization: Machine learning and AI can be applied to enabling deeper personalisation 67 percent of Indonesian consumers prefer brands that provide personalized social media experiences (McKinsey Digital Consumer Survey, 2024)
7. Content with Purpose: With Indonesian consumers, particularly younger generations wanting brands to stand for societal or environmental issues (with 72% of Gen Z like brands that show genuine commitment to causes Kantar Indonesia Values Report, 2024).

How to Select the Best Social Media Agency in Indonesia

The right social media agency partner: How to choose The decision of which agency to work with is a critical one that will make or break your brand’s success in digital. Here are some of the important factors to consider when assessing potential agencies in Indonesia:

1. Define Your Objectives

Things to have in mind before you engage with agencies: Define exactly what you want from social media:

• Is it awareness, engagement, leads, sales?
• Are you aiming to reach people across the whole country or only in certain areas of Indonesia?
• Are you looking for end-to-end service or just help with something such as content or campaign management?

2. Evaluate Industry Experience

Consider whether the agency has relevant experience for your industry specifically:

• Check out their client list and case studies
• Inquire about their knowledge of regulations, specific to your industry
• Ask them if they have worked with your target audience demographics

3. Evaluate Local Market Knowledge

In Indonesia, successful social media marketing goes beyond the surface:

• Assess the agency's understanding of regional sensitivities and cultural differences
• Evaluate that they can write in Bahasa Indonesia and its respective region languages
• Now think about what they know about local holidays, activities, and culture

4. Review Creative Capabilities

For cutting through the noise in cluttered social feeds, compelling content is crucial:

• Scrutinize the agency’s body of work across a range of media
• Determine if their style and voice are in sync with your branding goals
• Assessing their production power of various types of content

5. Examine Technical Expertise

Aspects of social media marketing that have become technical:

• Ask them about how they can handle data analysis and reporting
• Evaluate their track record with advertising on social media platforms' paid side
• Assess their knowledge of platform algorithms and optimization methods

6. Think About Team Setup and Communication

Your working relationship with the agency is going to have a big effect on how it turns out:

• Realize whoever works on your account and their experience levels
• Explain how and when communication will occur
• Decide how changes to strategy will be managed and approved.

7. Evaluate Pricing Structure

Make sure how the agency prices its service is a good fit for your budget and your needs:

• Compare retainer vs project-based pricing
• Know what you’re getting, and what could drive up your bill
• Elaborate on how performance will be monitored and reported

“The best agency partnership is made possible through transparency and alignment. "More than just the capabilities and experience, find an agency who can understands you business objective and demonstrate how social media to achieve those objective," says Dr. Amanda Katili, a digital marketing lecturer at Universitas Indonesia.

The Future of Social Media Marketing in Indonesia

As the digital landscape in Indonesia continues to develop, a few key trends are driving the future of social media marketing in the country:

1. Content Creation and Optimization Boosted by AI

AI tools are changing the way content is produced, optimized and customized:

• Generative AI is bringing about new levels of efficiency to content creation and localization.
• Predictive algorithms are increasing targeting accuracy as well as personalization of content
• AI-driven improvement is boosting performance of campaigns on all platforms

"AI won't replace marketers, but marketers who use AI will replace those who don't." - Paul Roetzer, Founder & CEO of Marketing AI Institute.

2. Immersive Social Experiences

The frontiers of online socialization continue to expand:

• Augmented reality (AR) features are becoming standard for product visualization and interactive experiences
• Virtual platforms and virtual communities are generating new opportunities for brand to engage
• Live shopping and interactive content formats are combining entertainment and commerce

3. Community-Building with Values

There is a growing appetite among Indonesian consumers to form more meaningful relationships with brands:

• Strategies that build community are replacing broadcast-style social media
• Value matching between brands and consumers emerge as a key driver of loyalty
• User-generated content and co-creation are strengthening brand-consumer relationships

4. Privacy of Data and Ethical Marketing

And as the rules change and customers get more up in arms:

• First-party data tactics are emerging as must-haves as cookie alternatives
• Transparent data practices become a competitive An independent registry places patientoriented registry in fact run by a health organisation.advantage
• Ethics about targeting and also creation of content becoming more relevant

5. Cross-Platform Integration

The 3 facet social media fragmentation argument and why we need to take consistent approaches:

• Omnichannel planning resulting in a seamless experience across platforms
• Integrated measurement frameworks for multi platform customer journeys
• Consistent content strategies, reworking all core messaging for platform-specific consumption

Closing: Collaboration for Social Media Success in Indonesia

With a booming social media landscape, Indonesia has a lot of potential for savvy brands armed with smart, hyper-relevant strategies. The agencies profiled in this guide are partners who specialize in navigating through this complex ecosystem, each offering different strengths and capabilities.

While there is no free lunch, if you invest in a social media agency in Indonesia, ensure you are partnering not just with practitioners who know how to tactically leverage social media platforms but also understand how such platforms contribute to an organization's overall business plan. Simply put, the best agency relationships are based on trust, open lines of communication, and shared dedication to measurable results.

Whether you’re a global company looking to expand into Indonesia or a local business wanting to harness the power of social media to reach people throughout the archipelago, the right agency partnership can unlock access to Indonesia’s digitally-savvy population and make your social media presence truly count.

If you're looking to take your Indonesian social media strategy to the next level, call Arfadia today so that we can discuss how our social media experts can create a personalized strategy designed to meet your goals.

FAQs

What is it that’s different about social media marketing in Indonesia than other markets?

a few things that characterize Indonesia on social media:

• High engagement: Indonesians are some of the most active social media users, spending an average of 3.5 hours daily on social platforms (DataReportal, 2025).
• Mobile-first usage: 98% of social media access is mobile, hence mobile optimised approaches are needed.
• Cultural variation: With hundreds of ethnic and linguistic groups, successful interventions need to be culturally sensitive and tailored to local contexts.
• Trend social commerce adoption: Indonesia tops SEA in social commerce with 78% of the internet users making a purchase through social platforms (eCommerceIQ, 2024).
• Community focus: In Indonesian online culture, the focus on community and group identity is more important than individualism, shaping how content connects and spreads.

How much should a business spend for social media marketing in Indonesia?

Budgets depend on goals, industry and size, but are as follows:

• Small business: IDR 15–30 million monthly for basic management and content creation.
• SMEs: monthly ranging from IDR 30-75 million monthly for full management on all platform.
• Big companies: 75-200+ million monthly for full service strategies with targeting and content creation done to a high level.

Typically most agencies will suggest budget distribution as 30-40% for content creation, 40-50% paid social media advertisement placement, and 10-20% for analytics and optimization.

What does success look like for an Indonesian social media agency?

Good measurement frameworks usually comprise of:

• Channel specific KPIs: Engagement rates, reach, impressions, and follower growth.
• Business impact: Website visits, leads generated, conversion rates, and revenue attributed to these leads.
• Brand health measures: Sentiment analysis, share of voice, and brand mentions tracked.
• Competitive analysis: Comparing performance to that of the industry and competitors.

The most advanced agencies build bespoke measurement models based on actual business goals to which they map their activities, instead of simply looking at standard platform metrics.

How does a social media agency keep up with algorithm changes and new things on the platform?

Top agencies keep their platform expertise by:

• Platform partnerships: Direct collaboration with the key platforms for access to features and early updates.
• A/B test: Ongoing experimentation with algorithm patterns and enhancements.
• Industry communities: Memberships in professional communities and groups discussing insights and observations.
• Platform experts: People who are dedicated only to the specific platform(s) in question.
• Data Analysis: Analysis of the performance data for trends and any changes.
• Education and certification programs: Continuous education and certification for the team.

How long must I wait to see results following execution of my social media marketing strategy in Indonesia?

The clear target should determine the expectations:

• Brand Awareness: You'll start to see improvements within the first 1-2 months.
• Engagement and community: 3-4 months of meaningful progress.
• Lead Generation and Website Traffic: Measurable results In 2-3 months.
• Conversion and sales goals: Usually takes 4-6 months to see the big effect.
• Brand reputation and sentiment: Major swings typically require about 6-12 months to register.

Timelines are influenced by factors such as current brand presence, content quality, budget allocation, competitive environment, and platform algorithms.