5 Useful AI Tools for Doing On-Page SEO of Your Site

On-page SEO is a type of SEO that refers to optimizing both web pages and their content according to search engine guidelines. It can greatly contribute to enhancing your website visibility in SERP. 

Previously, when it came to optimizing a site for On-page SEO, people had to possess a strong knowledge of such things. If not, then the other option was to hire a professional SEO expert or SEO companies, which could ultimately lead to financial troubles.

However, that’s not the case now, all thanks to the continuous upgradation in the field of Artificial Intelligence (AI). The internet is filled with a bunch of advanced On-page SEO tools that have streamlined the process. 

In this blog post, we are going to discuss some of the most reliable AI-powered On-page SEO tools that webmasters can consider using. We’ll also discuss each tool’s key features, pros, and cons.  

Related post : Nearly 79% of the businesses admit to having a holistic SEO approach

Best AI-powered On-Page SEO Tools

Below we have discussed some of the powerful AI-based tools that you can utilize for doing on-page SEO of a site. 

1. Semrush

First of all – we have Semrush; a renowned all-in-one SEO toolkit that offers a variety of AI-based tools for both On and Off-page SEO. However, now we will only be discussing its useful On-page SEO tools. 

Keyword Research: 

Semrush offers a Keyword Magic Tool that will allow you to quickly perform in-depth keyword research with just a single click. All you are required to do is just enter the targeted topic or phrase in the given field, and the tool will provide a long list of suggested keywords. 

For a better demonstration, we searched “Water filters” and the results provided by the tool can be seen in the image below. 

As the screenshot tells, Semrush not only generated a long list of keyword variations but also provided numerous useful insights. 

The insights include the search intent of each keyword, its volume (in a specific country), keyword difficulty (KD), CPC, and SERP features. All of these things will further help you to take the On-page Seo game to the next level. 

On-Page Audit: 

Apart from keyword research, Semrush also offers a specialized On-page SEO checker that will effectively perform an on-page audit of your entire site. Just provide your site link to it, and the checker will take a few moments to provide on-page optimization ideas. 

For a better understanding, we checked our own site URL, and the results we got are in the attachment below. 

In the output, the tool has provided a total of 213 optimization ideas for 29 pages of the entered site. Now, you can click on any idea such as “Strategy Ideas” and the checker will redirect you to a different page where all the necessary information will be available needed to continue the On-page optimization of your site. 

Key features:

• Operates on advanced AI algorithms & diverse database
• Provides useful tools for both on-and off-page SEO
• Each of its tools provides numerous insights for perfect optimization
• Available in free and paid plans

Pros:

• Simple to use
• Highly accurate results
• A good option for beginners 

Cons:

• The free version only has 10 search queries

2. SurferSEO

SurferSEO is also a widely known AI-powered On-page optimization tool. While it is totally paid and there is no free version, it can assist webmasters in a number of ways, let us explain those in detail. 

For instance, it offers a specialized content editor that will efficiently analyze the given content and provide detailed information for its optimization. The information will include words and phrases that should be included in the content. The minimum and maximum usage of suggested words and phrases will also be mentioned. For a better understanding, we have added an image below, check it out. 

Not just this, SurferSEO Editor will also mention how many headings, paragraphs, words, and even images the entered content should contain to achieve higher rankings. This way, it will become quite easier for people with almost no technical knowledge to perfectly optimize content without needing external help. 

One of the things about SurferSEO, what we personally loved most is that it provides an overall SEO score out of 100 to your input content; a higher score means the content is better optimized. Furthermore, it mentions “Average Score” as well as “Top Score” based on the given content topic. To illustrate all this information in a better way, see the screenshot attached below. 

In the end, this AI-powered tool supports integration with other tools and platforms such as Google Docs, WordPress, etc. This feature makes it a highly versatile option for almost every webmaster.  

Key Features:

• Scans content using AI algorithms to identify flaws
• Assign an SEO score to the input content
• Recommends word count limit, no. of paragraphs, images, and many other things. 
• Offers an AI-powered writing assistant, AI content detector & humanizer, etc. 

Pros:

• User-intuitive interface.
• Provide on-screen instructions for maximum user ease.
• Support integration with different extensions and platforms such as WordPress, etc. 
• Offers multiple useful AI tools.

Cons:

• Completely paid tool

3. Editpad

Editpad is a freemium toolkit offering numerous AI-powered writing tools that can be useful for optimization. One of its prominent tools that can be used for On-page SEO of a site is the text summarizer. It can help webmasters quickly and efficiently optimize the meta descriptions of webpages. Let us explain how. 

The AI-based text summarizer condenses the given text concisely by only retaining essential points while ignoring the unnecessary ones. To do so, it makes use of Natural Language Processing (NLP) & Machine Learning (ML) algorithms. 

One of the best things is that this tool performs “Abstractive Summarization.” This means the output it provides will contain new and more appropriate words and phrases that the original content does not contain. For a better idea, see the image below. 

As you can see, the tool has perfectly condensed the given description without compromising on quality and original meaning. You can do the same to optimize meta descriptions of your site’s pages in a matter of seconds. 

Editpad provides two modes; AI Summarizer, and AI Summarizer PRO. The first mode is available for free, whereas the second one requires a premium subscription. 

Apart from modes, it offers a special “Summary Length Adjuster” through which webmasters can generate outputs of their desired length. Talking about outputs, the tool provides multiple ones, such as entire paragraphs, bullet points, or just the best sentence. 

Furthermore, this summarizer also has multiple other integrated tools that can prove beneficial in On-page SEO optimization. The tools are a plagiarism checker for ensuring content uniqueness, an AI paraphraser for enhancing content quality, and many more. 

Key Features:

• Works on advanced Artificial Intelligence technology.
• Can summarize up to 10,000 words at once in the free version.
• Integration of other SEO tools.
• Multiple summarizing modes.
• Adjustable summary length feature.

Pros:

• Simple to use.
• Highly quick & accurate.
• Comprehensive output results.
• A great option for automatically optimizing description length.

Cons:

• Free mode contains advertisements

4. Kraken

Image optimization is an essential part of On-page SEO optimization. It involves taking care of multiple things such as adding Alt text, proper file names, reducing size, etc. That said, when it comes to reducing or compressing image size, Kraken.io will do the job for you. 

It is a freemium (available in both free & paid plans) AI-powered image optimization tool that uses robust algorithms to automatically compress picture sizes. Gladly, the quality of the image remains unchanged even after the compression process. 

Since you are doing on-page SEO of the entire site, then there is a strong chance that you would want to compress numerous images. To fulfill this need, Kraken.io has a solution. The tool allows users to submit several pictures or even an entire folder (ZIP format is preferred) for size reduction. 

Moreover, this AI-based image optimization tool also gives the option to resize pictures according to your preferred height, width, and pixels. Every image optimized with this tool will be stored in your Kraken.io account – powered by completely secure cloud storage. This way, you can access the pictures anytime from anywhere. 

Finally, this AI tool also supports integration with several platforms including WordPress. Due to its reliability and effectiveness, it is trusted by numerous well-reputed organizations such as NVIDIA, DELL, KIA, etc. 

Key Features:

• Powered with diverse algorithms to perform effective image compression.
• Option to upload bulk pictures at once.
• Allows to resize images as well.
• Integration with other platforms.
• Offers both free & paid plans.

Pros:

• Does not compromise on quality.
• Perform image compression within seconds.
• 100% secure cloud storage.
• Live chat support.

Cons:

• The free plan is too limited.

5. PageSpeed Insights

Website loading speed is a confirmed ranking factor and lands under the umbrella of On-page. Webmasters are required to keep their site loading speed under 2 seconds if they don’t want to get a search engine penalty. 

Now the question is – how they can monitor site loading speed? The answer is through PageSpeed Insights. It is a product of Google Inc. that utilizes advanced algorithms to quickly and effectively crawl an entire website and then provide detailed insights about its speed. 

The good thing is that the tool will measure site speed separately for mobile and desktop. The output results that the tool provides will consist of four major elements, and each one of them will have a score out of 100. The elements are: 

• Performance: This refers to how quickly the elements of a website are loading in front of the users. 
• Accessibility: It indicates whether your website is accessible to users of every type like normal individuals or the ones with disabilities i.e., color blindness, and many more. 
• Best Practices: This element helps to ensure whether the site perfectly fulfills search engines requirements regarding site interface. 
• SEO: This score helps in gauging the overall SEO optimization of the website. 

To demonstrate PageSpeed Insights' working mechanism in a better way, we checked our own site URL, and the results we got can be seen in the attachment below. 

A green score indicates “Everything is Fine,” whereas orange means “OK” and red tells “Needs Improvement.”

If any issues are found, this advanced tool will mention them along with the recommended approach to fix them. This way, it will become easier for you to address highlighted issues and take your website SEO game to the next level. 

Finally, this PageSpeed Insights tool is completely free to use, so you can perform unlimited tests with it without having to pay for a single penny. 

Key Features:

• Developed & managed by Google Inc.
• Provides detailed insights about speed.
• Separate results for both desktop and mobile.
• Mentions recommended approach to solve the highlighted issues.

Pros:

• Completely free to use.
• Easy-to-understand interface.
• Highly accurate output results.

Cons:

• We didn’t find any cons!

Frequently Asked Questions

The following are some of the questions that might arise in the minds of our readers after reading this content. 

1. What are 5 Useful AI Tools for Doing Site On-Page SEO?

1. Semrush * 2. SurferSEO * 3. Editpad * 4. Kraken * 5. PageSpeed Insights

2. What exactly is On-page SEO?

On-page SEO refers to optimization techniques or activities that are done within the code of the website or its content. The intention is to enhance site visibility in Google search engines. There are numerous things that land under the umbrella of On-page SEO; some of them are as follows: 

• Keyword research & optimization.
• Meta tags optimization.
• Content quality improvement in terms of uniqueness and readability.
• Taking care of URLs & site speed.

3. How beneficial AI tools can be for On-page SEO?

Advanced AI-powered tools can prove highly useful in performing On-page SEO of a site. These tools can quickly analyze the website and highlight the issues that need to be addressed. Besides this, they also provide instructions to fix the problems. 

4. How costly AI tools can be?

Although, most of the tools available on the internet (including the ones we discussed) offer free plans. If you are going with premium plans, then the overall budget you will require will be around $100 to $150.

Wrapping Up

Those days are gone when webmasters were required to have strong knowledge as well as time for doing On-page SEO of their website. Thankfully, now AI tools are available that assist you in every possible aspect. In this blog post, we have some of the most reliable AI-powered tools that can be used for On-page SEO optimization.